Rich Choice™ Holistic Cheek Builder formulation is one of our latest innovation in our product line, the unique-shaped kibble that helps your feline friend develop nice and muscular cheeks for that rounded, chubby-looking face that’s simply irresistible! Designed with the specific needs of British Shorthair cats, Persian cats, and other breeds in mind, our kibble is made with premium-quality ingredients that support optimal feline health and nutrition. The secret to our kibble’s success lies in its one-of-a-kind shape, which is carefully crafted to promote jaw muscle development and exercise. As your cat chews and crunches on the kibble, their facial muscles get a workout, resulting in a more defined and toned jawline over time. Not only does this help your cat look their best, but it can also promote better oral health by encouraging them to chew their food more thoroughly. In addition to its unique shape, our cat kibble is also packed with essential nutrients that support your cat’s overall health and well-being. With high-quality protein, vitamins, and minerals, our formula provides everything your cat needs to maintain a healthy weight, strong bones and teeth, and a shiny coat.