The Brand - Rich Choice™

The story of our cat food brand began with a simple mission: to deliver your pets the finest, most nutritious food they deserve to have. Our founder, a passionate cat lover, recognized a gap in the market for high-quality, natural cat food that didn’t break the bank. With this in mind, he set out to create a brand that would offer cats a healthy and delicious diet without compromising on quality.

Our brand launched in 2016 with a range of dry and wet cat food formulas made with natural, wholesome ingredients, including our Signature series, the Holistic Dry Cat Food. Our recipes feature real meat or fish as the first ingredient and are free from artificial colours, flavours, and preservatives.

As our brand grew, we remained committed to our founding values of quality, finest, and nutritious. We source and use only selective ingredients from trusted suppliers to formulate our recipes. We are proud to have earned the trust and loyalty of cat owners across the country who appreciate our dedication to their cats’ health and happiness.

Today, our brand continues to innovate and expand our product offerings while staying true to our core values. We remain committed to providing cats with the best possible nutrition, and to being a brand that pet owners can trust and rely on.

Brand Mission

Deliver your pets with the finest, most nutritious food they deserve to have.

Brand Vision

We aim to be the leading Malaysian pet food choice that provides richer lives to pets and pet lovers.

Our Featured Products

Rich Choice™ Holistic Cat Food

Holistic Cat Food is the product that brings Rich Choice™ into the pet market and is also the brand’s featured product. The latest Rich Choice™ Holistic Cat Food comes in 4 Variation, namely:

Holistic Persian Longhair
Holistic Sensitive Skincare
Holistic Uretic Health Indoor
Holistic Mother & Baby

Besides our Signature series cat food, Rich Choice™ is bringing more value to the market with other products, including our can food series, Rich Choice™ Pure Meat, and pet supplements.

Trademark Registered

In 2018, Rich Choice™ was trademark registered and owned by its distributor in Malaysia, YP World Trading Sdn Bhd, to further strengthen the brand identity.

2016 - until 2022 is OEM.

  • I have a picky eater, but she loves Rich Choice Holistic cat food. I'm so glad I found a brand that not only meets her dietary needs but also satisfies her finicky taste buds!

  • I appreciate that Rich Choice Holistic cat food is made with natural ingredients and free from any fillers or artificial additives. It gives me peace of mind knowing that I'm providing my cat with high-quality, wholesome nutrition.

  • My cat has struggled with digestive issues in the past, but since switching to Rich Choice Holistic cat food, she's had fewer stomach problems. I attribute this to the food's gentle, easily digestible ingredients.

  • Rich Choice Holistic cat food is packed with protein, which is essential for maintaining my cat's muscle mass and keeping her active and healthy. She's always eager to play and explore, and I know her diet plays a big role in that.

  • I love that Rich Choice Holistic cat food is made with real meat as the first ingredient. It makes me feel good knowing that I'm feeding my cat a diet that is closer to what she would eat in the wild.

  • Since switching to Rich Choice Holistic cat food, my cat has had better breath and overall dental health. I think this is because the food's crunchy texture helps clean her teeth and remove plaque buildup.

  • Rich Choice Holistic cat food is a great choice for cats with food sensitivities or allergies. The brand offers a variety of different recipes, so it's easy to find one that works for your cat's specific dietary needs.

  • I appreciate that Rich Choice Holistic cat food is formulated to provide a balanced and complete diet for cats. It takes the guesswork out of feeding my cat and ensures that she's getting all the nutrients she needs to thrive.

  • I've noticed that my cat seems more satisfied and full after eating Rich Choice Holistic cat food than with her previous diet. I think this is because the food is more nutrient-dense and doesn't contain any empty calories or fillers.

  • Since switching my cat to Rich Choice Holistic cat food, I've noticed a significant improvement in her coat's shine and overall health. She seems much happier and more energetic than she used to be!